Summer Deal Roundup: 4 New Partnerships with High-Growth CPG Brands

It has been a busy summer here at Assembled Brands! We have recently closed four new credit facilities for high-growth CPG brands spanning various industries, including a prominent luxury sleep & loungewear brand, a viral beverage brand, an instant boba brand, and more!

Our recent partnerships include:

Lunya

We have extended a line of credit to Lunya, a prominent luxury sleep and loungewear brand. Amid recent rapid growth, Lunya prioritizes profitability and aims to solidify a sustainable business model. With backing from Assembled Brands, the brand can strategically allocate resources to scale its product lines and satisfy growing customer demand effectively. Read more.

Happy Dad Hard Seltzer & Tea

We’re celebrating a new facility with viral brand Happy Dad Hard Seltzer & Tea. The beverage company has experienced rapid growth, which is a testament to its superior, organic marketing efforts coupled with a perfect product-market fit. With access to a flexible line of credit, the California-based company is well prepared to grow its inventory positions and scale the business month over month without limitation. Read more.

BOBABAM

BOBABAM, a rapidly growing, instant boba beverage brand known for its commitment to premium ingredients, is excited to announce its recent partnership with Assembled Brands. Supported by an experienced CPG team, BOBABAM is positioned to maintain robust growth and lead its category. With access to a revolving line of credit, the brand is well-prepared to expand its distribution nationwide and capitalize on new growth opportunities, further reinforcing its market position. Read more.

DTC Swimwear Brand

Additionally, Assembled Brands is celebrating the closing of a new revolving line of credit with a high-growth, contemporary DTC swimwear brand. Through this partnership, the direct-to-consumer business is well-equipped to scale production, expand market reach, and meet increasing demand, ensuring sustained growth and innovation in the competitive CPG landscape.

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“Our latest investments reflect our dedication to fueling long-term success for innovative CPG brands, providing financial flexibility and strategic guidance to navigate their next phases of growth confidently. We empower these visionary companies with the capital they need to thrive and innovate in a competitive market,” said Jeffrey Mangiafico, Head of East Coast Originations.

Each company has shown remarkable growth in recent years, establishing category dominance and leading their respective industries. With new investment from Assembled, these businesses are ready to capitalize on new growth opportunities as they arise, and effectively increase their market share.

Blair Lawson, Lunya’s CEO, emphasized the strategic selection of Assembled Brands Capital as the company's financing partner, noting the immediate alignment felt from their initial conversation. “From our very first call, we could see that the team at Assembled understands our business, our challenges, and our potential. They have been supportive and positive and we know that they want us to be successful. Working with Assembled has felt like a true partnership.”

Through a highly-selective process, Assembled Brands has successfully formed new partnerships with emerging businesses that are poised for rapid expansion in their respective markets, and continue to fuel the growth of today’s top brands with flexible capital solutions.

“We are thrilled to partner with these high-growth brands and provide much needed capital into the consumer products ecosystem. The diversity and breadth of brands we love to support is on full display with these investments,” said CEO Michael Lipkin.