Announcing a New Partnership with Happy Dad Hard Seltzer & Tea

We are thrilled to celebrate the closing of a new substantial line of credit with Happy Dad Hard Seltzer & Tea! With access to a flexible line of credit, the California-based company is well prepared to grow its inventory positions and scale the business month over month without limitation.

Happy Dad Hard Seltzer & Tea was founded in 2021 by Sam Shahidi, John Shahidi, and Kyle Forgeard and operates out of Orange County, California. The easy-to-drink hard seltzer with low carbonation and simple, refreshing flavors, has been taking the beverage industry by storm. The brand has experienced incredible growth as an independent company, emerging as one of the leading seltzer brands in the U.S.

Happy Dad is proving to be more than just a rapidly-growing beverage brand; it’s a lifestyle and culture, and that’s why people love it. More and more prominent content creators are establishing brands that can compete with Fortune 500 companies, and it's a strategic move. Through their Full Send Podcast, the team has successfully introduced Happy Dad to influential guests like Elon Musk and Post Malone. Moreover, strategic collaborations with Druski and Dustin Lynch have significantly boosted the brand's penetration into broader markets.

"We're thrilled to partner with Assembled Brands and have them as a part of the Happy Dad family. We look forward to building together," said Josh Singh, VP of Business Development at Happy Dad Hard Seltzer and Tea.

With the extra capital from Assembled Brands, the hard seltzer brand is well positioned to further fuel its fast growth and pursue more strategic partnerships in the future.

“Happy Dad’s rapid growth is a testament to their superior, organic marketing efforts coupled with a perfect product-market fit. Assembled Brands is thrilled to call Happy Dad a partner, and we are excited to see the brand reach new heights through 2024 and beyond,” said Ethan Gersh, Director of Portfolio.

The business is also one of the most followed alcohol brands on social media with over 1 million followers. You can stay up to date with their rapid rise and give them a follow here.