Guides
News
Founder series
May 18, 2022

Announcing a New Facility with Boomerang's Foods

Founded in 2006, Boomerang’s set out to change the hand-held food sector with its classic Australian meat pies. The savory pastries are filled with nutritious ingredients and wrapped in the brand’s signature flaky puff pastry, and can be found in the frozen food aisles of local grocery stores. (Head to Boomerang’s store finder and see where you can find the delicious savory pies in your area.)

Boomerang's is committed to providing consumers with unique and convenient meal options made with real ingredients, like all-natural white meat chicken, steak and pork, without artificial flavors or preservatives.

After various successful seed rounds and a $3.8MM Series A raise the company continued to show significant market traction and explosive growth. Boomerang’s Foods sells wholesale to major grocery distributors such as KeHE, Kroger and UNFI, offering an exciting change in the hand-held food sector.

To further fuel the brand’s rapid growth, we are initiating our new partnership with Boomerang’s Foods with a new facility that scales. Through access to a flexible line of credit, the company is well prepared to grow its inventory positions and scale the business month over month without limitation.

“We are excited to add Boomerang to our portfolio of frozen food companies.     We feel especially strong about Boomerang’s proven demand, and the industry as a whole, as we enter an inflationary environment,” says Ethan Gersh, Director of Portfolio at Assembled Brands.

We are looking forward to a great partnership with Boomerang's Foods and are excited to fuel more sustainable growth in the future.

Assembled Brands provides working capital to emerging consumer goods companies underserved by traditional lenders. We fuel growth through flexible funding, industry insights and a network of high-profile brands that can be leveraged to make meaningful industry connections and more.