Announcing a New Facility with Aura Bora

Founded in 2020, Aura Bora is on a mission to create sparkling water with deeper, richer, aromatic flavors made from all-natural ingredients such as herbs, fruits, and  flowers. Aura Bora’s delicious H20 is made from natural and vegan ingredients without icky additives, such as citric acid. Curious to learn more about Aura Bora’s ingredients and secret menu? Click here to find out more.

Equally as impressive is the brand’s recent traction in the market. Aura Bora has grown tenfold since its launch, and can now be found in over 5,000 stores nationwide, including Whole Foods Market and Sprouts Farmers Market. We are fueling Aura Bora’s continued growth with a line of credit to support the brand as it continues to scale.

“Aura Bora has shown incredible traction in the marketplace year in and year out.  Differentiation in the seltzer space can be tough for many brands, but Aura Bora has successfully differentiated itself from the competition with superior branding and word of mouth buzz.  We are excited to add Aura Bora to the portfolio of businesses we partner with,” says Ethan Gersh from Assembled Brands.

Assembled Brands takes pride in partnering with brands that put people and the environment first. Not only is Aura Bora’s sparkling water more natural than many of its competitors, but the brand is also a member of 1% for the Planet. This means the company donates 1% of its annual revenue to environmental causes like wildfire relief, conservation, and ocean cleanup.