7 Ways to Make Your Next Amazon Launch a Success

Launching a new product on Amazon can be a lucrative opportunity for growing businesses. Here at Assembled Brands, we’ve witnessed dozens of emerging businesses successfully launch their products on Amazon. If you are looking to start selling your products on Amazon, here are several factors that brands should consider before embarking on this journey.

Why Should You Sell on Amazon?

There are several reasons why brands should consider launching products on Amazon. Here are a few:

1. Giant Customer Base: Amazon has a massive customer base with millions of active users worldwide. This provides companies with access to a vast audience and many potential customers.

2. Increased Visibility: Amazon's search algorithm and recommendation engine make it easy for products to be discovered by potential customers. Brands can take advantage of Amazon's algorithms to increase their product visibility and sales.

3. Brand Recognition: Launching products on Amazon can help build brand recognition and increase brand awareness. By being listed on Amazon, companies can reach new customers who may not have been familiar with their brand before.

4. Cost-Effective: Launching products on Amazon can be a cost-effective way to test the market and gauge customer interest before investing in expensive marketing campaigns and other sales initiatives.

5. Fulfillment Services: Amazon's fulfillment services, including Amazon Prime and Fulfillment by Amazon (FBA), can simplify order fulfillment and shipping for companies, allowing them to focus on other aspects of their business.

6. Competitive Advantage: Selling on Amazon can give companies a competitive advantage over competitors that are not yet selling on the platform. It can also help companies compete with established brands that are already selling on Amazon.

Overall, there are many benefits to selling on Amazon. Launching products on the platform can help companies increase sales, build brand recognition, and access a large customer base at a relatively low cost.

Which Brands Should Not Sell on Amazon?

While Amazon is a popular platform for selling products, there are some types of businesses that may not be suitable for selling on the platform. Here are some examples:

1. Luxury products: Luxury brands that maintain an exclusive image and control their distribution channels may not want to sell on Amazon. The platform's discounting and promotional culture may not align with the brand's image.

2. Custom / personalized products: Businesses that sell custom or personalized products may not find Amazon's fulfillment services suitable. Amazon's fulfillment centers are designed for fast and efficient order processing, which may not work well for businesses that require a high degree of customization. Learn more about selling customizable products on Amazon here.

3. Highly regulated products: Amazon has strict policies around the sale of certain products, such as prescription drugs or hazardous materials. Businesses that sell highly regulated products may find it difficult to comply with these policies.

4. Low-margin products: Amazon charges fees for selling on the platform, including referral fees and fulfillment fees. Businesses that sell low-margin products may find it difficult to make a profit after accounting for these fees.

In general, businesses that prioritize exclusivity, customization, or high profit margins may not find Amazon's platform suitable for their needs. However, each business is unique, and it is essential to evaluate the pros and cons of selling on Amazon before making a decision.

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Strategies for a Successful Amazon Launch

To make their next Amazon launch a success, businesses can follow these strategies:

1. Conduct market research: Businesses should research their target market to understand their needs, preferences, and buying habits. This information can help them create a product that meets their customers' needs and develop an effective marketing strategy.

2. Optimize product listings: Product listings are critical to the success of an Amazon launch. Businesses should ensure that their listings are well-written, keyword-optimized, and include high-quality images and videos.

3. Encourage customer reviews: Customer reviews play a significant role in Amazon's search algorithm and can impact a product's sales. Businesses should encourage customers to leave honest reviews and respond promptly to any negative feedback.

4. Offer competitive pricing: Pricing is a critical factor in determining whether a product will sell on Amazon. Businesses should research their competition and set their prices competitively.

5. Leverage Amazon's advertising tools: Amazon offers various advertising tools, including sponsored ads and product display ads, that can help businesses increase their product's visibility and sales.

6. Use Amazon FBA: Amazon's Fulfillment by Amazon (FBA) service can simplify order fulfillment and shipping for businesses. FBA can help businesses streamline their operations and ensure that their customers receive their orders quickly and efficiently.

7. Monitor & optimize performance: Businesses should monitor their product's performance on Amazon regularly. They should analyze their sales data, customer feedback, and advertising campaigns to identify areas for improvement and optimize their strategy accordingly.

Signs of A Successful Amazon Launch

Successful Amazon launches share several common characteristics:

Optimized product listings: Successful Amazon launches have product listings that are well-written, keyword-optimized, and include high-quality images and videos. These listings are designed to attract and engage potential customers and provide them with all the information they need to make a purchase decision.

Competitive prices: Successful Amazon launches have competitive pricing that is in line with their competition and market demand. Pricing is a critical factor in determining whether a product will sell on Amazon, and businesses that price their products competitively have a higher chance of success.

Positive customer reviews: Successful Amazon products have positive customer reviews that help increase a product's visibility and sales. These reviews serve as social proof, indicating to potential customers that the product is of high quality and meets their needs.

Effective advertising & promotion: Successful Amazon sellers leverage Amazon's advertising tools, such as sponsored ads and product display ads, to increase their product's visibility and sales. They also promote their products through other channels, such as social media and email marketing.

Fast & efficient order fulfillment & shipping: Brands that are successful on Amazon use Amazon's fulfillment services, such as Fulfillment by Amazon (FBA), to ensure fast and efficient order fulfillment and shipping. This helps businesses provide their customers with a seamless buying experience and builds trust and loyalty.

Note that it is also important to continuously monitor the product's performance and optimize strategy accordingly. Successful brands analyze their sales data, customer feedback, and advertising campaigns to identify areas for improvement and make data-driven decisions.

Ready for your perfect launch? Here are 5 steps for your first 90 days selling on Amazon.

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