Seaweed Bath Co. Acquires Andalou Naturals and Mineral Fusion Using Leveraged Facility from Assembled Brands Capital

Seaweed Bath Co., a pioneering brand in ocean-inspired personal care products, has announced the strategic acquisition of Andalou Naturals and Mineral Fusion, prominent names in natural skincare and cosmetics. These renowned brands, known for their innovative approaches in fruit stem cell science and natural cosmetics respectively, are widely available across major retailers nationwide, including Whole Foods Market, Amazon, and Sprouts Farmers Market. This expansion is made possible through a significant leveraged facility provided by Assembled Brands Capital, reinforcing Seaweed Bath Co.'s commitment to product growth and sustainability innovation.

In addition to financing existing brands, Assembled Brands also supports leveraged buyouts (LBOs) and brand purchases for borrowers, offering highly flexible financing options. This capability allows us to provide tailored financial solutions that empower companies like Seaweed Bath Co. to pursue strategic acquisitions and expand their market footprint efficiently.

“Our team is very excited to welcome Andalou Naturals and Mineral Fusion to the Seaweed Bath Co. family,” says Tim Schaeffer, Chief Executive Officer, Seaweed Bath Co. “These acquisitions are our first step in creating a best-in-class natural beauty platform that leverages scale to drive product and sustainability innovation as well as serve the evolving needs of both retail partners and consumers. Assembled Brands has been instrumental in this undertaking, providing us with the necessary capital that has enabled us to seize these strategic opportunities.”

Whether through enhancing product lines, investing in operational improvements, or executing transformative acquisitions like those of Andalou Naturals and Mineral Fusion, Assembled Brands plays a pivotal role in facilitating growth and innovation within the consumer packaged goods sector. Their commitment to understanding the unique needs of CPG brands ensures that businesses can capitalize on opportunities swiftly and effectively, driving sustained success and market leadership.

Seaweed Bath Co. remains dedicated to developing innovative seaweed-based products that promote natural beauty and wellness. With a steadfast commitment to sustainability and quality, Seaweed Bath Co. continues to enhance its market presence through strategic acquisitions and ongoing product innovations.