Announcing Our Partnership with William Murray Golf

Today, we’re thrilled to announce the closing of a $1 million senior secured credit facility with William Murray Golf, an apparel company bridging personality and performance. Through this partnership, the Austin-based brand will continue to scale its extensive product pipeline.

Our team at Assembled Brands will continue to invest in emerging brands while doubling down on our ability to leverage real-time data to enable our portfolio to benchmark key metrics.

Over the past few months, we’re thrilled to have announced a series of partnerships with rapidly scaling brands, including a $1 million credit facility with The Seaweed Bath Co and a $1.35 million facility with Violet Grey.

Founded by Bill Murray and his five brothers in 2016, William Murray Golf has since expanded on its mission to infuse golf with energy and a little irreverence, while still respecting the game.

Inspired by The Murray Brothers’ off-the-cuff mentality, the brand was created on the notion that life and golf don’t have to be so serious.

In developing William Murray materials and fit, performance is always at the center. Looking great and having a fun story to share is as important as performing on the course.

“We’re thrilled to support William Murray Golf and its vision to combine high-performance apparel with a light-hearted ethos,” said Michael Lipkin, President & COO at Assembled Brands.

“The company’s growth metrics, paired with the brand’s unique narrative and backstory, proved to be incredibly compelling from the outset.”

Kerry Michaels, CEO of William Murray Golf, added, “We are grateful to have the support of Assembled Brands because they understand our unique challenges as a direct to consumer brand in the apparel space.

“Their partnership will allow our company to continue on our mission to bring personality and a little irreverence on and off the golf course.”

William Murray Golf will join a portfolio at Assembled Brands that includes high-profile consumer brands like Violet Grey, QALO, Buffy, Ash & Erie, Juneshine, and Richer Poorer, among others.

If you’re an emerging brand, we’re here to help.

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